Achieving 15 Percent Buyer Response Rates on Lead Generation Campaigns

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Date: 05 December, 2014

To generate leads more cost-effectively, B&H deployed several integrated Ariba solutions, including the Ariba Discovery solution and the Ariba Network, and is a seller in the Ariba Ready Platinum program. As a result, B&H is building new relationships with prospects and now enjoys a 15% buyer response rate.

3702
bh-photo-discovery
Achieving 15 Percent Buyer Response Rates on Lead Generation Campaigns
03/07/2014
ariba-discovery-for-suppliers,ariba-network-for-sellers
english
sell
b&h photo, retail
case-study
Case Study
false
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